Completed NEA

 Dear Moderator, 

My name is Ethan Andrews. Welcome to my A Level Media Studies blog. This is a record of the work I have undertaken for the Making Media Non-examination Assessment (NEA) within the OCR H409 GCE A Level course in Media Studies. 

I worked independently on Brief 3: Magazine and Online to produce the front covers and contents pages for the first two editions of a style magazine called Charm together with the magazine's accompanying website.

Further down in my blog you will find evidence of my research and planning for this task.

I have inserted jpegs of my magazine's first edition cover and contents page below.



I have inserted jpegs of my magazine's second edition and contents page below.













The link to my website, which was created using Wix, can be found at the link below. 

The magazine consists of a homepage and a single linked page. The linked page can be accessed by clicking on

Charm

The Linked page can also be found by clicking on

Charms

Production Log 5: Website Linked Page


I chose the charms section of my magazine to create my linked page. This section details the feature articles covered in the magazines, and also covers jewellery as this is the unique selling point of my magazine
I used the same header as my homepage for the linked page to reinforce the house style for the website, this also helps reinforce brand identity

I then added another section to add a title for my linked page to show consumers that they are on the Charms section of my website

Production Log 4: Website Home Page

My website started with a simple modern design optimises white space to create the header for my website. I used the same font and style for my title to help reinforce brand identity and help boost cross media convergence. I optimised the use of strips across the website page to help divide the page into section and avoid too much white space on the home page.
I then added my sections of the magazine into the skyline of the website, this further boosts cross media convergence as the content covered in the print can also be seen in the website. I also added a section to subscribe to the website as it allows readers to engage with the magazine more. I then added links to social media accounts to help expand the capture area of my magazine by extending it to other platforms such as Instagram, Facebook and X (formerly twitter)
I then reinforced the option to subscribe by presenting an offer to consumers by allowing them to receive the first two editions of Charm for a discounted price, this persuades readers of Charm to subscribe which will allow them to receive updates of the magazine via email. The image used also cycles between both my magazine to showcase what they would receive if they subscribe 
I then added a welcome section to my magazine, I placed this below the header to allow readers to gain a brief introduction to the website and magazine before continuing. This section includes what the magazine focuses on and what readers can expect to find.
I then added a section dedicated to my first magazine this further boosts cross media convergence, I added a brief summary of what this edition includes, I also added space for a video, this is where a video of my interview with Seth Crews will be displayed. 









Production Log 3: Contents Page

I started with a light blue background to resemble the light blue colours seen in my front page this helps the contents page synergise with the front page and not feel out of place. The background has the opacity lowered so the blue colour isn't so prominent

I wanted to keep the masthead white for the contents page, in order to do this I made another layer with low opacity to create a darker area for the white text to rest upon. This is because the white text becomes almost invisible on the lighter background

I then added grid lines on the page to help mark where each section of the contents page will go, this helps my contents to be more organised and stay in neat lines. I made the boxes on the left and right slightly bigger to allow images to fit there later

I then added white boxes to highlight where my images will go once there taken, I placed them diagonally from each other as it helps break up my contents page so my page isn't too crowded from words and avoids the consumer from being too overwhelmed when looking at the contents page
I then added my sub headings with in a black font colour, this is because white text would be almost invisible on the light blue background and it would make it difficult for the consumers to read. I also made the font size 18 this allows for the sub headings to stand out more than the contents and also isn't too big that it makes the page look crowded.
I didn't like my original design as the page would have been too dominated by text making the page feel clustered with words, so I made a new design where there is my space for my main image and where the contents are more concise 
I then added my main image on the right of the page, this allows plenty of room for the image to pop from the page and also allows room for the contents without making the page look too crowded
I then selected only my model from the image and made him bigger this allows him to further pop from the page
I then removed the colour from the background behind my model allowing the focus to be more on him. This also blends into the contents page more as the contents page isn't as vibrant as the background.
I then added an image of one of my watches so I can add more images into the contents page, this also reinforces the unique selling points of jewellery within my magazine 
I then added my contents with the numbers and subtilties having a font size of 19 making it stand out from the text more. I then made the size of the font for the contents 13 and 11 with 13 being the kicker of the contents and 11 being the teaser of the contents. I've also left enough white space on the contents page to avoid it looking too crowded and overwhelming the reader

Production Log 2: Cover 1 + 2


I started by placing my main image on the front cover, this image was used as I felt it best represented my model allowing readers to fully see the outfit which is important for my style magazine. The the surrounding area complemented my model, having good lighting and was a simple and calm setting.

I then repositioned the photo to adjust how it appeared on my front cover, by bringing my model closer to bring further attention to the model so he isn't lost in the middle of the page. This is also allows space for coverlines, puffs, content plugs and the masthead to be added

I then removed the colour from my magazine to enhance the image, by removing the bright colours it would bring attention to the model more


I then added the colour back to my model as I felt like he was lost in the background, my model being the only thing with colour on the front cover will draw readers attention to it, which is important as I want my model to be noticed and the outfit he is wearing.

I then added my masthead and tagline, I chose the colour white as I felt it best synergised with the white background, however due to the text and background both being white the masthead blended into the background and became hard to read


To combat this, I added a light blue background behind the masthead and reduced the opacity of the blue box to allow the background to shine through it, this allows for my masthead to stand out. I chose a light blue colour as I felt it was the best colour to complement my photo

I then created more blue boxes across the front page to allow space for coverlines and content plugs to sit on, this adds more colour to my masthead and allows the white text to stand out further. The coverline boxes also wrap round my model making sure the text doesn't overlap my model so he continues to stand out from the rest of the front page.

I then added the rest of the text, creating short kicker and teasers to grab the readers attention, creating coverlines with rhetorical questions such as could Seth Crews be right? raises curiosity within the reader and make them want to read on as they may want to find out more. The coverline sub-zero style was selected to synergise with my model suggesting how he 'effortlessly cool'. The last coverline How Charming links to my magazines unique selling point of jewellery as my magazine has a dedicated section to jewellery of sorts this will also be reflected within my contents page. 


 I then added my website at the top of the page to help boost cross media convergence, this allows readers of charm to also visit the website, where they will also have the option to subscribe to the magazine, or buy our first two edition at a discounted price.


 

Production Log 1: Photography

 

Planning Task 6: Font Choices

Font choices play a crucial role in how magazines are perceived as they heavily impact the design of the magazine's front cover, communicating with its audience. 

Firstly I had to decide what font would be used for my masthead, this is the most important part of the magazine as it is the only part that is shown when displayed on a shelf. I feel a sans-serif font would be most appropriate for my magazine to emphasise the modernity and simplicity of my magazine. I will need to make sure that the masthead has a large enough font to ensure the magazine is seen from a distance.

My first font is a sans serif font which showcases the modernity and simplicity of the magazine, this is the font i have chosen because of this. The second font is a serif font as although most condé nast productions tend to follow a serif font i have decided to step away from this trope as my magazine focuses upon a younger audience and i want to establish a more modern appeal to my magazine. The next font showcases more bubbly text which doesn't show proffesionalism within the magazine which may people overlooking the magazine the magazine is very large and bold however meaning that the masthead can be seen from a distance. The fourth font is very small and would be missed when the magazine is displayed the masthead features a unique font which draw more attention to it however doesn't connote proffesionalism within the magazine. The fifth magazine features a serif font laced with nature this may lead to the magazine being misinterpreted as a nature or gardening magazine.

Planning Task 5: Photography Planning

 Who will you be using as your models for each photograph?

For my photo shoot, i will need two 16-25 year old models within my front covers for the first two issues of my magazine, as this is what would appeal to my target audience. I plan to represent two different social groups within my magazine, to do this i will represent two different ethnic groups. Doing this allows my magazine to connect with a wider audience.

Location for photography?

Within the January issue of my magazine i plan to have a photo shoot outside in an urban setting, as this will reflect the winter months and complement my magazine. For my February edition of my magazine I intend to take a photo shoot in a more natural locations to contrast not only the urban setting from my first issue but also showcases the change from the winter months. I plan to take these pictured early in the day to get natural light to complement my photoshoot.

Costume?

The costumes during my january issue will be strongly influenced by the winter as not only i want to showcase fashion during the winter months but people will be more interested in this fashion as it applies to them during this time of the year. The clothes will be trendy and fashionable as it will appeal to my target audience.

Props

My photoshoot will use a limited amount of props as it intend to keep a natural look towards my photos

Who will take the photographs and what equipment will be used?

I intend to take the photos myself as I trust in my ability to take photos of high standard, in terms of equipment i plan to use my phone camera however i may equipment from friends or family in order to take best possible photos as my phone may not be the best choice as I plan to use the natural lighting to my advantage, something i don't think my phone will do well as it could cause lots of glare within the photos when using my phone camera.



Planning Task 4: Website and Homepage and Linked Page

 The header of my website will include key elements such as the title and other essential tools like links ensuring that my audience can easily navigate my website.  To design my header i have taken inspiration from other Condé Nast productions such as Vogue, Tatler and GQ. I have decided to use a bold font similar to GQ making both the title and the linked pages stand out. I also plan to have a white background to make the title and linked pages contrast with the background further making them stand out.

My homepage is the main information hub which the aims of enticing my readers, this is due to the fact that the homepage is the first thing people will see when entering the website, so including captivating stories will catch the reader's attention.

Within my homepage i plan to include text and images detailing not only my feature articles ,where i'd include images to complement them, but also my homepage will feature content that isn't found within the print copies of the magazines, this helps to interest my audience into visiting the website as they will be able to find content not available within the magazine.
The two linked pages within my website will feature both celebrities and lifestyle, i have decided to include celebrities as i can include audio-visual interviews with celebrities which can't be found in magazines, further persuading my audience to visit the website as videos are an excellent way to draw in readers so taking advantage of this tool will ensure readers visit the website.

 

Planning Task 3: 60 second pitch

https://youtube.com/shorts/uND4bMkhSPU

In order to create my 60 second pitch i gathered information about my magazine and target audience to craft a script detailing my magazine and its content. 

The Pitch allows me to deliver my magazine in a short but professional manner 

Planning Task 2: Content Creation

Layout

The layout of my contents page will optimise white space to ensure the page isn't too overwhelming to my audience and will include photographs of the feature articles. This will help grab the reader's attention and interest them in the main articles of the magazine. The listing of the content will contain a brief description of what is covered within that page. The content will be organised into different sections such as 'feature articles', 'Fashion', 'celebrities', 'Lifestyle' and culture. The font used within my magazine will consist of a serif font as many of the condé nast publications follow this style, so to fit in with the trend my magazine house style will consist of a serif font. The listing will consist of bold typography for the content to make it stand out. 

How will my contents page be organised?

My contents page will use the combination of images and text to create a page that is visually appealing to my audience and an effective navigation tool for readers. This will be done by optimising white space, using larger typography and emboldened letters for different sections of the magazine and the colours used will fit in with the trend of my magazine house style.

The content will be organised into different sections across a page with images to complement them, the content featured will be 'feature articles', 'Beauty and Fashion', 'Celebrities' and 'Lifestyle' 

Feature articles

This section of the magazine will include a topic or issue of current issue and will use facts and opinions to draw in an audience. The feature articles will be listed under 'Charms' as it fits in with the magazine s title and helps boost brand recognition throughout the magazine. This magazine aims to attract the audience by featuring a serious topic that will grab their attention.

Beauty & Fashion

This section was chosen due to responses in my questionnaire which was sent out to my target audience. Fashion will focus not only on female fashion but also male fashion as this magazine is targeted for all genders it will include current trends and styles offering as inspiration to the audience

Celebrities

This section will attract readers by featuring well-known people which helping the magazine sell as people will be interested in these people

Lifestyle

Lifestyle will feature products and tips to help boost daily routines, it will align with their interests and help the magazine to sell

What will be featured in the contents page

January 2026

'Charms' (Feature articles)

  • Beyond the Catwalk - How evolving technology is changing the fashion industry

Beauty & Fashion
  • Sub-Zero Style - How to look effortlessly cool during this winter
  • Hat Trick - Winters best hats
  • Pucker Up! - Your winter lipstick survival guide
Celebrities
  • Inside the life of Thomas Clarke
  • The rise of Morris Stokes
Lifestyle
  • Winter Beauty - Chilling out your routine
February 2026

'Charms' (Feature articles)
  • The recipe for romance - a guide to your perfect evening
  • From clicks to connections - building real relationships online
Beauty & Fashion
  • A love letter to your wardrobe 
  • Beyond the blush - the art of a romantic glow
Celebrities
  • A - list love stories 
Lifestyle

  • Recipes you can cook up this valentines day

Planning Task 1: My Magazine Title and Strapline

 I created a word bank of different words related fashion and my target audience to create a name for my magazine:

  • Edge
  • Bold
  • Street
  • Trendy
  • Fascinating
  • Serious
  • Fashion
  • Attire
  • Style
From this i chose the word Fascinating as it means that my magazine is interesting and my magazine will attract strong attention. However Fascinating wasn't a good name for my magazine so i used Charm instead, a synonym of fascinating, as it can be interpreted in two ways, meaning have the power of attracting or delighting someone or 'charm' can be interpreted as a small ornament which can be worn on a necklace or bracelet. Both of these meanings fit into my magazine.

For my strapline i wanted to incorporate the word charm into it, and keep it short so it is more memorable, i came up with the idea of 'discover your charm' as it implies that the reader will be able to find and amplify their style. 


Research Task 7: Target Audience

 To fully understand my target audience of an age demographic of 16-25 i created a survey containing 10 questions to dissect what my audience is interested in. Majority of my questions were answered by people aged 16-20 and few 20-25 and a mix of genders to be able to explore what both male and female audiences are interested in.

What magazines are the target audience interested in?

Majority of the male respondents were not interested in the concept of magazines however would be more drawn to the idea of social media from this i will be able to create a magazine that has a similar style to certain social media platforms. Different from the male respondents the female audience were interested in certain magazines such as fashion and music magazines from this i will be able to create an area of fashion with my magazine featuring fashionable clothing and accessories that my audience will be interested in.

What aspects of style are the target audience interested in?

Most responses consisted of fashionable clothing however there was some other answers such as accessories like watches which most of the male audience are interested in as well as fragrances and celebrities from this i will be able to feature most of this content within the contents page of my magazine 


I asked my target audience if they were interested in a lifestyle magazine aimed at 16-25 year olds most replies were not interested and instead would be more interested with an online form of news like social media platforms such as instagram however releasing a special edition or a cheaper price would encourage my target audience to purchase a magazine

Research Task 5: Style Magazine Contents Page Analysis

 What is a contents page:

The contents page of a magazine is provided as a navigational tool that will allow readers to have a clear overview of the magazine. It consists of a table of content listing articles and features which correspond with a page number allowing readers to easily find specific content and spark interests within the reader by highlighting key articles and features hooking the reader in and enhancing the readers experience. Magazines tend to use a house style of their contents page which many differ from other magazines making them unique

How content pages make use of specific codes and conventions:

Magazine contents pages use specific codes and conventions to optimise a balance between functionality and visual appeal making sure the reader isn't overwhelmed. These content pages will consist of a clear structure, layout, typography and visual components (such as colour and photographs).

The structure and layout of the contents page typically includes a title/subheading highlighting the contents page with either 'Contents' or 'In this Issue' the typography of this will be bold and either serif or sans serif (depending on the house style of the magazine) grabbing the reader's attention. Another feature will be the layout of the of the content which will be typically listed with corresponding page numbers beside them, the list will be bold and concise creating a an organised list that isn't too overwhelming so the reader can quickly navigate to desired pages. This list will be typically be organised into columns with white space to combat it making sure the contents pages isn't too crowded, the page will consist of up to 3 columns depending of the house style of the magazine maximising space and readability. There is a visual hierarchy within the contents page with key articles (such as cover stories and exclusives) being emboldened or highlighted in a contrasted colour with a larger font to make it more noticeable - hoping to grab the reader's attention. Some boxes may be made to stand out from the rest of the content as he may highlight key content that will hook the readers.

A text element used within the content pages is the Article titles which are short, catchy, and reflective of the piece's tone and will be the most prominent text after the heading, another text element used is the subheadings or descriptions will be brief teasers of the articles content which will entice the readers without revealing too much leading to them reading on. These content pages will also use consistent typography with their fonts matching with the magazine's branding with serif fonts for traditional magazines and sans-serif for more modern magazines these to different types of magazines with vary in weight and size highlighting the importance and these will vary despite the house style of the magazine. These text elements synergize to ensure the contents page is functional, visually appealing, with a good balance between creativity and clarity.

Visual components used within the contents page are key for enhancing engagement, readability, and understanding. Some components used are images such as photographs, illustration, or icons to accompany major articles within the magazine to enhance the understanding of the article. They are often thumbnails of the story's main visual, which typically will be placed near the title. Another key visual component within the contents page is the colour scheme, colours are used to match with the brand's house style and the colour is strategically optimised to enhance the visual appeal of the contents page for example the contents page may consist of bright accents for featured articles and muted tones for regular articles listed this will increase the focus on these more important articles hooking the reader. The contents page also consists of lines and dividers which help keep the page organised by using horizontal or vertical lines to break up sections or entries this helps to keep the page clean and avoids the page becoming too crowded. Another visual component used is white space and this is optimised to prevent clutter typically apple spaces will be left empty to make the page feel more approachable rather than overwhelming.

 Navigation and functionality is used to enhance the readability of the contents page one feature used is order which allows the listing to follow to follow the magazine's sequence (front to back) allowing the reader to navigate more easily however this order may change as some features will take priority over the chronological order. Another feature used is the issue details which will consist of the magazine's name, it's issue number and date which will often appear at the bottom of the page for reference. Branding is also used such as Logos, taglines, or design motifs to reinforce the magazine's identity on the page.

Completed NEA

  Dear Moderator,  My name is Ethan Andrews. Welcome to my A Level Media Studies blog. This is a record of the work I have undertaken for th...